If people enjoy using your website, they’ll stay longer and come more often.
The more time they spend with you, the closer they'll get to buying from you (or the more they'll do whatever it is you want them to do).
Enjoyable digital experiences require speed, accessibility, and good design, in that order.
Speed is how quickly your website renders for the visitor and how snappy scrolling and navigation feel.
Accessibility is how functional and helpful your website is to visitors across different devices and internet connections.
Good design is how intuitively usable and aesthetically pleasing your website is, but it also communicates broader emotions and sets the energy of the experience.
Prioritize these three things. Focus on enjoyability. Let go of the bells and whistles.
I help agencies, design studios, and in-house marketing teams take their website projects through development to successful launches.